At AboutFace Marketing, our 20+ years of experience provides the ability to help you with almost any of your strategic marketing needs! Our unique breadth of knowledge and capabilities makes us the perfect solution for the small- or medium-sized business or non-profit organization, because we can offer you a full scope of services - without a larger agency’s overwhelming price tag.

We will happily work with you for one or several projects, or we can foster a longer-term relationship where we become your outsourced marketing department. Sometimes, we start with one and end with the other - you choose; we love that kind of flexibility!

Something to note: New to the business world is the broadened and reasonably priced availability of eco-friendly and sustainable marketing elements and tools. At AboutFace Marketing, we’re passionate about the environment, and our recommendations will always include such options as part of our recommendations, if they’re available.

To follow is our list of services. If you don’t see it and it’s related to marketing, just ask! If we don’t do it, we’re sure we’ll know someone worthy to recommend:

Market feasibility, research, and competitive analysis
Marketing strategy, planning, and implementation
Market expansion
Company, product, and service branding
Product packaging
Website creation, enhancement, management, search engine optimization
Social networking strategy and training – blogs and online visibility
Interactive/digital marketing
Public relations
Direct marketing and promotional campaigns
Graphic design and copywriting
Event and tradeshow management and logistics
Corporate and internal communication
Promotional item ideas and coordination
Marketing staffing and development consultation


Market feasibility, research, and competitive analysis
We can help you answer many questions in developing your overall business plan at the very beginning of your efforts, either in starting your company or adding a new product or service: Is the market out there? What are the demographics? What are their expectations? What is the competitive landscape? Is this really a feasible business idea?

Then, later on – as your company grows - you need to know if the market sees you and your product or service in the way you expect. Are they satisfied with what they’re getting, not just from you, but your competitors? What do you offer that makes you stand out from the crowd, or, even more important, what don’t you offer that you would need to make you stand out from the crowd? Are you targeting the right decision-makers to increase the sales of your product or service?
These are all valid – and very important – questions that are often asked by management in a competitive business. We can a variety of different types of research for you to get the answers and provide recommendations, whether it entails reviewing and consolidating information from multiple industry reports, holding a focus group to ask your customers and prospects directly, or somewhere in between.

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Marketing strategy, planning, and implementation
Whether you’re ready to launch your business/product/service and want a full picture of what will be needed to do a solid and effective – yet affordable – launch and campaign, or you’re more established and would like to put together a comprehensive market strategy and plan at this stage of the game, we can get your background information, do some research, and provide you with a creative yet effective and efficient plan to help you on the way.

As you grow in leaps and bounds, one of most self-defeating and least effective approaches to marketing is the “tactic (or tool) in search of a strategy,” which actually happens more often than not. This tends to occur as a result of someone seeing a certain marketing tool used somewhere and saying, “Hey, that’s great! We should do that!” – all without considering whether that approach is appropriate and effective for their strategies related to product, service, and/or industry.

Having a marketing plan in place helps to keep you going in the right direction. Sure, there are still some unexpected twists and turns, but at least with a well-developed plan, you’ll know how to get back in line to get where you were originally heading.

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Market expansion
Are you ready to expand into a new market, geography, or add a product or service line? We can help you with a SWOT (strengths, weaknesses, opportunities, threats) analysis to look at the big picture and develop a marketing strategy on how to conquer that expansion.

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Company, product, and service branding
What do you want your company, product, and/or service to represent to its target market(s)? There’s more to the logo than meets the eye! It’s really the brand – or face of the company – you create with any representation you make. We can help you materialize that vision in a way that will help you stand out from the crowd.

If you’ve expanded your capabilities (whether through product enhancements/additions or a merger or acquisition), and feel that your “old” brand has now become outdated or irrelevant, this is just as important - there’s more to a name and logo than meets the eye! It’s really the meaning behind the face of the company – or the brand – that you create with any representation you make to your customers and prospects. We have extensive experience in naming, renaming (such as in a merger), and evolving that vision in a way that will help you stand out from the crowd.

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Product packaging
Do you need to create or evolve the look-and-feel for the packaging of a product or service, and/or find an economical and efficient yet creative and catchy presentation of your product? Our fresh perspective can provide the creativity you need to you discover and develop your options while fitting the requirements you need operationally.

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Website creation, enhancement, management, search engine optimization
If you’re a startup, you might know you need a URL and a Website, but don’t know where to start. Often, you might have some basic Web pages, but need to take the next step? Just because almost anyone can put up a Website today – thanks to simple templates offered by most hosting packages – it doesn’t mean that everyone has the skill to accurately represent the brand they want to create. Today, a Website has become a large part of the “face” of any company, no matter how large or small, and therefore is very important in terms of how accurately that is conveyed! Using best practices in readability, usability, and search engine optimization, we can take a look at what you have (or we can start from scratch, if you don’t already have a Website), get you started or create your next version, from the site’s graphic design and layout to content development, adding online shopping capabilities, search engine optimization/marketing, and traffic analysis.

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Social networking strategy and training – blogs and online visibility
Have you heard the terms blogging, listings, Facebook, Twitter, but the simple thought of adding even one of these to your arsenal is a little overwhelming (and quite honestly, you don’t know if they apply to your business)? We can take a look at what you do, your product(s)/services(s), your industry, and the competitive landscape, and then determine if and what would be a good social networking, as well as what approach to take that would be best for you. (Nonprofits, take note: your world is one of the areas that highly benefits from this type of strategy!)Then, we will train you from Ground Zero to get you started; before you know it, these practices will come as second nature!

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Interactive/digital marketing
Today’s world of interactivity makes marketing more exciting while addressing the short attention spans and high demands of our society. Our marketing strategy naturally involves interactive/digital marketing strategy and tactics to make your efforts more relative and most efficient, including Webcasts, Webconferences, blogs, multimedia presentations, electronic newsletters, and online tool development.

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Public relations
Do you need some visibility with the media, but don’t have the time or staff to dedicate to the effort? Some of the most efficient and cost-effective – yet time-consuming – efforts to reach your target and relevant market(s) are via the strategic use of public relations. We can be an extension to your staff that can take the time to write and submit news releases to relevant publications and Websites, pitch for article placement in relevant trade journals, and work to gain media coverage for your company events.

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Direct marketing and promotional campaigns
Key to any business, regardless of its size, is promotion and visibility – if the target customers don’t know you exist, how can they find you? We can help you to create an effective campaign, including a smart and relevant integration of any/all of the following: e-mail; Website search engine optimization, link, and social networking strategy; advertising (both print and electronic); events; public relations; relevant listings; and anything else you might imagine!

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Graphic design and copywriting
Do you need to create a brochure, flyer, direct mail/e-mail piece, letterhead, business card, advertisement, blog, news release, or anything related? We can write and/or design it for you quickly and economically, with just the right flair geared to your particular target market!

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Event and tradeshow management and logistics
One of the biggest challenges in any business is the time-consuming task of planning and implementing an event or tradeshow, regardless of the size and number of attendees. We can help you plan and manage any/all of the details for your event to make it something your target market(s) will remember, and can manage the endless amount of details involved, including venue research and negotiation; creation of media partnerships for events; celebrity event participation and recruitment; sponsorship feasibility and recruitment; virtual meetings and presentations; event management, logistics, and promotion; tradeshow booth development; and banner/graphics development.

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Corporate and internal communication
Sometimes you may need the objective, outside perspective of a third party to create and present the facts in a compelling yet acceptable and comprehensible way. We can assist you with your many corporate and internal communications, including Intranet layout, design, and implementation; media training; crisis management; press conferences and media events; and message strategy and development.

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Promotional item ideas and coordination
Want to get your business name out there via a shirt, pen, sports container, hat, or paper mache duck? How about something eco-friendly? We can provide you with out-of-the-box ideas that fit your strategy and budget while working with related supply vendors to get you what you need in time!

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